How Many People Own Stocks in the US?
Introduction
The stock market has long been a cornerstone of American finance, and the number of people investing in stocks has been on the rise. But just how many people in the United States own stocks? This article delves into the statistics, offering insights into the demographics and trends of stock ownership in the US.

The Growing Trend of Stock Ownership
According to a report by the Federal Reserve, the percentage of American households owning stocks has been steadily increasing over the past few decades. As of 2020, approximately 55% of American households owned stocks, either directly or through retirement accounts. This figure has been on the rise since the early 1990s, when the percentage was around 50%.
Demographics of Stock Ownership
The demographics of stock ownership in the US are quite diverse. While older generations are more likely to own stocks, the trend is increasingly catching on among younger investors. Here are some key demographics:
- Age: Older adults, particularly those aged 65 and over, are more likely to own stocks. However, the percentage of younger adults owning stocks has been growing, with 38% of adults aged 18-29 owning stocks as of 2020.
- Income: Higher-income households are more likely to own stocks. In 2020, 70% of households with an income of
100,000 or more owned stocks, compared to only 20% of households with an income of less than 30,000. - Education: Individuals with higher levels of education are more likely to own stocks. In 2020, 60% of college graduates owned stocks, compared to only 20% of those without a college degree.
Retirement Accounts as a Driver of Stock Ownership
One significant factor contributing to the rise in stock ownership is the increase in retirement accounts. Many Americans have 401(k) plans or similar retirement accounts, which often include stock investments. As these accounts have become more common, so has stock ownership.
The Role of Online Brokers
The rise of online brokers has also played a significant role in the increase in stock ownership. Platforms like Robinhood, TD Ameritrade, and E*TRADE have made it easier and more affordable for individuals to buy and sell stocks. This has particularly benefited younger investors, who are more comfortable with digital platforms.
Case Study: The 2008 Financial Crisis
A notable case study in stock ownership is the 2008 financial crisis. During this period, many Americans lost their jobs and saw their retirement accounts dwindle. However, despite the economic downturn, the percentage of households owning stocks continued to rise. This highlights the resilience of the stock market and the growing trend of stock ownership in the US.
Conclusion
In conclusion, the number of people owning stocks in the US has been steadily increasing over the past few decades. This trend is driven by a variety of factors, including the rise of retirement accounts, the growth of online brokers, and the increasing diversity of stock ownership demographics. As the stock market continues to evolve, it will be interesting to see how these trends develop in the future.
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